Samsung Opera House, today, hosted a special event for K-Pop fans in the city

Bangalore’s favourite technology, cultural and entertainment hub, Samsung Opera House, today, hosted a special event for K-Pop fans in the city, organised by Bengaluru’s most popular Korean fan group Indhangul.    Korean pop culture is the most prominent aspect of the Korean cultural wave that has taken the world by storm. This extremely youthful musical form — along with K-dramas — has driven the love for South Korean content among millennials around the globe. In Bengaluru alone, there are about 8-10 K-pop fan groups with close to 3000 fans.

The Korean pop culture has received an overwhelming response in India and is a major hit amongst Indian millennials. Keeping the growing popularity of ‘K-pop’ in mind, this day-long event brought K-pop fans from across Bengaluru under one roof. The excitement among K- pop fans was evident among the crowd as this event gave them a platform to explore latest K-pop music powered by Samsung My Galaxy app. It's fascinating to see how Korean music has achieved such an incredible fan following in India.

Participants engaged in wide range of engagement-led activities themed around K-Culture which include screening of Korean content, K drama Quiz, singing and dance performances. Amongst the many activities planned for the attendees, ‘Guess the K-pop song with the help of emojis’ got the audience going with participants showing off their knowledge on K-pop culture.

Samsung has been at the forefront of understanding the millennial mindset and has been investing in building technologies that complement the evolving needs of consumers. Taking note of the huge popularity of K-content amongst its consumers, Samsung recently introduced a wide range of Korean content on its My Galaxy App - International blockbuster K-drama titles like Jugglers, Queen for Seven Days and Manhole are exclusively available on the app along with access to over 750 K-Pop songs of top artists and bands such as BTS, Exo, BTOB, and MONSTA-X.

Since its inception, Samsung Opera House has been evolving into a hub in the heart of the city. Over 60 events have been organised at the premises of Samsung Opera House in the past 10 months. Samsung is in a constant endeavour to delight the consumers and has organised a diverse range of events like workshops, tech talk shows, portrait photographer’s meet up, UK High Commission Talk Show, band performances, traditional form of art like malkhamb & Kalaripayattu performances, Screening movies and much more. Each event held at Samsung Opera House has been different and unique in its nature to keep the Bangaloreans exited and entertained. In keeping with the pulse of millennials, Samsung will host more K-Culture events at Samsung Opera House.

Hyundai Motor India organizes ‘Mega Experience Service Camp

 

New Delhi, July 22, 2019: Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today organized Mega ‘Experience Hyundai Camp’. The camp provides the customers a platform to experience brand Hyundai within their vicinity for all service-related needs, new product purchase and evaluation of the existing car. In addition to this, the customers can also book a Test Drive of their favourite car during this camp.

 

The Mega ‘Experience Hyundai Camp’ was organized at 495 locations in 303 cities to provide personalized assistance, free vehicle check-up, evaluation of old cars in exchange offer to buy contemporary Hyundai cars. To enhance customer involvement, Hyundai SANTRO, Elite i20 and Xcent were on display to augment lead generation.

 

Commenting at the inauguration of the camp, Mr. Punnaivanam S, VP-Customer Care Service, Hyundai Motor India Ltd said, “It’s extremely overwhelming to see such remarkable response to the Mega Experience Hyundai Camp every year.  Each year, the customer response surpasses our expectations and turn out to be extremely collaborating. Being India’s First Smart Mobility Solutions Provider, we will continue to innovate and bring forth the best customer services at their doorstep. The camp accentuates our commitment towards providing industry’s best platform to fulfil all customers’ service-related needs.”

 

In addition to the above, in the coming week Hyundai will also set up a camp for Old Santro customers honouring their long term association with the Brand. The camp is intended to connect with the old Santro customers and share latest updates on recently launched Hyundai cars and special discounts to exchange the old SANTRO with the ALL NEW SANTRO. Customers can get exchange benefits upto INR 20,000.

 

The Mega ‘Experience Hyundai Camp’ is usually set-up at Malls, Residential Areas, Parking Spaces and Petrol Pumps, to educate our customers about importance of regular service for their vehicles, acquaint them with new sales scheme, used car evaluation and exchange offers, extended warranty details, etc.

 

 

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has eleven car models across segments SANTRO, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, VENUE, CRETA, TUCSON and the recently introduced KONA Electric, India’s First Fully Electric SUV. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities.

 

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 91 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 494 dealers and more than 1,319 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.

 

Latest launch ‘Retro Remix......through Actress PRANITHA SUBHAS

Streax Professional reinvents vintage styles with its latest launch ‘Retro Remix’at its mega hair show ‘Hair & Beyond’

Actress Pranitha Subhash lights up the ramp, while International celebrity stylist Yolly Ten Koppel shares valuable tips.

Retro-inspired trends are back again to reinvent contemporary fashion in 2019. Leading the way is Streax Professional, the premium product range for hair care, colour and style, specially crafted for salon professionals and technicians, which today showcased Retro Remix, its new collection of vintage styles, reimagined for present-day fashionistas. The collection was launched in Bengaluru at the 2019 edition of its mega hair show “Hair & Beyond”. Using products such as Argan Secrets hair colour, CanvoLine straightening cream, and the Hold & Play styling range, Retro Remix mixes brunette, gold and copper blonde, and brown shades to create a range of sophisticated retro styles for Indian women.

Announcing the launch of its new collection, Mrs. Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “Streax Professional is proud to present this new vintage range, inspired by ultra-glamorous 70s hairstyles created for style icons like Marilyn Monroe and Audrey Hepburn in the West, and Zeenat Aman and Hema Malini in the East. Our collection, which highlights the brown palette, has been specially designed for the fashion-conscious Indian woman. It combines old world charm with contemporary freshness, making Retro Remix a perfect fusion of the old and the new.”

Actress Pranitha Subhash, who was the showstopper, did her part in turning up the glamour quotient when she walked the ramp at the event. She made heads turn in her retro chic hairdo accompanied by other models who looked their classic best. The event showcased an array of hairstyles including the romantic amber retro chignon, bouffant fudge sleek, the dark chocolate precision bob, undone beige messy ponytail, gypsy tangerine blonde heart shaped braid, all created using the perfect blend of the collection’s range of products.


POWER YOUR NEWS

International celebrity hair stylist Yolly Ten Koppel, also known as ‘Queen of Hair’, who was hosting the training sessions at the event said, “I am delighted to participate in Streax Professional’s mega hair show. Besides the high profile launches that it showcases, “Hair & Beyond” provides India’s hair technicians with a unique opportunity to receive new insights and learning about hairstyling, helping them emerge as true experts of their craft.”

Yolly Ten Koppel joined Agnes Chen, Technical Head of Streax Professional to lead the training sessions at Hair & Beyond 2019—sharing styling tips, haircut tutorials, and colouring techniques with the audience.

Streax Professional continues its endeavor to educate and train hair professionals through ‘Hair & Beyond’, making international standards and global techniques accessible to Indian professionals. The brand has already conducted a Hair & Beyond 2019 Seminar in New Delhi, Kolkata, Kathmandu, Mumbai, Chennai, Dehradun, Jammu, Ahmedabad and Vijayawada. After Bengaluru, Retro Remix will also be showcased in Jaipur and Faridabad. 

JAGUAR LAND ROVER INAUGURATES ITS FIRST BOUTIQUE SHOWROOM IN INDIA AT BENGALURU

·        The state-of-the-art retailer facility is spread over a total area of over 446 m² with display of both Jaguar and Land Rover range

·        Located in central business district of Bengaluru at Cunningham Road, it offers ease of access to customers

·        Jaguar Land Rover India distribution network is spread across 26 outlets in 24 major cities across India 

 Jaguar Land Rover India today announced the opening of its new Boutique showroom by Marqland at Cunningham Road in Bengaluru. The new facility was inaugurated by Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd (JLRIL) and Naveen Philip, Director, Marqland. 

 

Located in the heart of Bengaluru, the facility offers better customer access and allows for the display of both Jaguar and Land Rover’s portfolio. The boutique showroom is equipped with a digital personalization studio, offering enriched customisation options. It also showcases and retails the latest accessories and branded goods.
  

 

Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd (JLRIL), said: “We are pleased to introduce a boutique showroom in one of our key markets, Bengaluru. Enabled by the latest in digital technologies, the brand new facility will help us enhance customer experience and engagement with the two iconic brands. The showroom is very well located and offers great ease of access to many fans and customers of Jaguar Land Rover in Bengaluru.”

Customers can even book their cars by visiting the online booking platform at www.findmeacar.in for Jaguar and www.findmeasuv.in for Land Rover.

For more information on Jaguar and Land Rover product range in India, please visit www.jaguar.in and www.landrover.in

Jaguar Product Portfolio in India

The Jaguar range in India includes XE (starting at ₹ 40.61 Lakh), XF (starting at ₹ 49.78 Lakh), F-PACE (starting at ₹ 64.64 Lakh), XJ (starting at ₹ 102.58 Lakh) and F-TYPE (starting at ₹ 90.93 Lakh). All prices mentioned are ex-showroom prices in India.

 

Land Rover Product Portfolio in India

The Land Rover range in India includes the Discovery Sport (starting at ₹ 44.68 Lakh), Range Rover Evoque (starting at ₹ 52.06 Lakh), Discovery (starting at ₹ 76.94 Lakh), the Range Rover Velar (priced at ₹ 72.47 Lakh), Range Rover Sport (starting at ₹ 86.71 Lakh) and Range Rover (starting at ₹ 181.86 Lakh). All prices mentioned are ex-showroom prices in India.

 

Jaguar Land Rover Retailer Network in India

Jaguar Land Rover vehicles are available in India through 27 authorised outlets in Ahmedabad, Aurangabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Ludhiana, Mangalore, Mumbai, Nagpur, Noida, Pune, Raipur, Vijayawada and Surat.

Anthill Ventures and HCG Announce Six Start-ups for their Healthcare Program ‘Lumos Health’

Anthill Ventures and HCG Announce Six Start-ups for their Healthcare Program ‘Lumos Health’

• The market access program for health-tech start-ups was launched late last year and received over 120 applications from 10 countries.
• The program will help selected start-ups achieve scale and raise investments.

Bengaluru, 17^th July 2019:  Anthill Ventures, an investment and Speed Scaling platform for early growth stage startups, in partnership with HealthCare Global Enterprises Limited (HCG), the largest provider of cancer care in India, today announced that it has shortlisted six start-ups for Lumos Health. Lumos Health is a Market Access Program focused on scaling technology start-ups in Healthcare and Life Sciences, powered by Anthill Ventures & HCG.

The program is for 12 months and had launched its call-for-applications during late last year. It is designed to help startups focused on emerging technologies in Healthcare and Life Sciences, accelerate their business growth by providing them support and mentorship. Lumos Health will help the selected startups to raise investments, provide assistance with mentoring and regulatory approvals, increase their customer base and generate more revenues. A cohort of six start-ups that brings in exciting solutions for healthcare and life sciences has been selected out of over 120 applications received from across the world.

Speaking on the occasion, Prasad Vanga, Founder and CEO of Anthill Ventures said, “There is tremendous growth of emerging technologies in the healthcare and life sciences industry globally, that have a huge potential to disrupt the space. We are thrilled to work with these start-ups – Alixir, AyuRythm, BiMedis, C-Test Medicals, Kronikare, and Raybaby. We will scale them with speed to the global markets as some of them will work on real use cases, and deploy their products in real client engagements through our tailored market access program.”

Lumos Health is focused on scouting startups in the verticals of Oncology, Fertility, Genomics, Bioinformatics and Research & Diagnostics. The six selected startups have the potential to enhance the healthcare & life sciences innovation ecosystem in India. The entrepreneurs have developed solutions using Key Technologies such as Image-Based Pathology, Mobile Health, Artificial Intelligence (AI), Early Detection of Cancers, Easy wound assessments).

Speaking at the launch event, Dr B.S. Ajaikumar, Chairman and CEO, HCG Enterprise Limited said, “Today technology has become a crucial part of healthcare. There is an advent of various innovations to bring about better outcomes in healthcare, particularly in fields like cancer, diabetes and other wellness programs. HCG is looking at being at the forefront of bringing new disruptive technologies. To encourage this, we have partnered with Anthill to give an opportunity to the young minds of India and across the globe to come up with their proposals. I sincerely hope that our shared enthusiasm and passion for working in the healthcare segment will result in a grand success for everyone involved.”

Anjali Ajaikumar, Program Director, Lumos Health & Vice President – Strategy & Quality, HCG Enterprise Limited said, “HCG and Anthill’s combined experience and history of fast growth makes this partnership ideal for healthcare start-ups to leverage upon. Under the Lumos Program, start-ups will enhance their product, have impactful interactions with our 30+ partner companies in both the local and global network and see how their company is making a difference in the quality of health and patient care. I am excited that Lumos is paving the way for start-ups to make a significant impact in the future of how healthcare will be delivered.”

This cohort of the latest generation of healthcare & life sciences startups will benefit from:

·         Smart Capital through Anthill Venture Fund and investor ecosystem.

·         Access to diverse customer network through partnerships with corporates, hospitals, NGOs, various government bodies and foreign embassies.

·         Access to extensive R&D facilities at HCG.

·         Opportunity to work and scale up under the aegis of Dr B.S. Ajaikumar and other renowned clinicians of HCG. Startups selected through this program will work with subject matter experts, mentors, and coaches from both Anthill Ventures and HCG, to collaborate and enhance their solution.

Selected from 120 applications, 20 startups presented to a jury comprising of subject matter experts from HCG, Anthill Ventures, and external industry members for the shortlisting process. The participants were reviewed based on the quality of technology solution, product/solution readiness, and growth potential.

A panel discussion was organised during the launch of Lumos Health program by HCG and Anthill Ventures on how to scale up the healthcare delivery ecosystem collaborating with start-ups. which was moderated by Dr BS Ajaikumar, Chairman and CEO, Healthcare Global Enterprise. Present at the discussion was Shri Gaurav Gupta, Principal Secretary, Dept. of ITBT, Government of Karnataka, Shantanu Ghosh, Ex Business Leader and CFO, General Electric, Genpact and Unilever, Krishnakumar Shankarnarayan, Executive Director, PWC Consulting Service, Naveen Kumar S, VP – Research and Innovation, Altran and Dr. Ramesh Byrapaneni, Managing Director, Endrya Partners.

The six chosen start-ups are:

1. Alixir: Alixir (HQ: Australia) aims to replace the reliance on radiologists with an Artificial Intelligence (AI) system that scans digital mammographs and detects breast cancer. AI system provides an instant report with 96% sensitivity and 95% specificity. Accuracy achieved through usage of “gold standard data” i.e. biopsies and diagnoses from surgeons.

• Brings in value for Radiologists, Patients, Doctors, caregivers and the entire hospital system

2. AyuRythm: AyuRythm (HQ: India) is the world’s first application that can detect the age-old and renowned Naadi Pariksha (Pulse diagnosis), via a smartphone camera which integrates pulse detection technology and Ayurveda. It then uses Artificial Intelligence (AI) algorithm to recommend proactive solutions for the underlying causes and treatments of the ailments and stress-related issues.

• Brings in value for Ayurvedic and alternate medicine users, as well as enthusiasts interested in natural fitness.

3. BiMedis: BiMedis (HQ: Ukraine) is an international medical equipment trading platform where medical devices buyers, sellers and service providers from all over the world can come together and communicate and close their deals in a professional environment. Unlike some of the marketplace aggregators BiMedis doesn’t charge a sales commission instead runs on ad revenue.

• Brings in value for equipment manufacturers, hospitals, clinics, doctors and other service providers.

4. C-Test Medicals: C-Test Medicals (HQ: India) designs and manufactures a ‘Sampling’ tool which collects cells from the tissue in very painless fashion without any bleeding, needles, sutures and anti-biotics. It is the first in the market to provide a sampling tool to collect cells from 3^rd layer of epidermis (to detect oral cancers at an early stage).

• Brings in value for Hospitals, Clinics, Dentists, ENTs, Nurses, Government programs and service providers in rural areas who don’t have access to healthcare facility.

5. Kronikare: Kronikare (HQ: Singapore) offers a mobile application along with a hardware device that uses computer vision, thermal imaging and laser for Wound & Tissue Analysis, Detecting Complication and Preventive Care. It is one of the few companies to use Machine learning and Artificial Intelligence (AI) to understand tissue damage, assess wounds and predict complication against traditional manual inspection & caregivers’ guess work. 

• Brings in value for hospitals, caregivers, patients with quicker and accurate assessments of chronic wounds

6. Raybaby: Raybaby (HQ: US) is a non-wearable sleep and breathing monitor, choosing breathing as one of the most important vital signs to track. It combines radar sensor with Artificial Intelligence (AI) powered platform to create intelligent and accurate baby monitor. It's incredibly child-friendly design fits easily in a child's nursery.

• Brings in value for parents, childcare centers, caregivers, baby

About Anthill Ventures:

Anthill Ventures is a premier, global speed scaling ecosystem for startups. Its unique ability is to invest, rapidly scale early-stage companies, subsequently enabling them to raise funding within 12 to 18 months. Its dedicated team spread across Hyderabad, Mumbai, Bangalore, Singapore and Israel enables the startups with an extensive global network of Venture Capitalists, Private Equity firms, Family Offices, and Luminaries in the technology industry. Anthill Ventures primarily focuses on exciting tech startups in verticals such as Healthcare & Life Sciences, Media and Entertainment and Smart Cities.

About HCG:

Healthcare Global Enterprises Ltd (HCG), headquartered out of Bangalore, is the largest provider of cancer care in India. Through its network of 22 comprehensive cancer centres spread across India, HCG has brought advanced cancer care to the doorstep of millions of people. HCG’s comprehensive cancer centres provide expertise and latest technologies in diagnosis and treatment of cancer under one roof.  HCG has pioneered introduction and adoption of several technologies in the country and is amongst the first to introduce high-intensity flattening filter free mode radiotherapy, stereotactic radiosurgery and robotic radiosurgery, in the treatment of cancer in India.

About Lumos Health:

Lumos Health is a 12-month programme designed for Health Tech start-ups with disruptive solutions and technologies within the core businesses of HCG which include oncology, fertility, precision medicine, genomics, research and diagnostics, as well as emerging areas across the healthcare ecosystem. The programme is designed to help selected startups scale with speed by securing industry connections, technology mentoring, regulatory approvals, business growth and access to smart capital. The programme enables its startups to secure product review and readiness, work on real use cases and deploy their products and solutions in real client engagements. Selected startups have the opportunity to raise funding from Anthill Ventures and their associated investor ecosystem. 

Apranje Jewellers and Forevermark present a diamond showcase

-      Filmstar Haripriya launched the event-

Bangalore, 17^th July 2019: This season, Forevermark, the diamond brand from the De Beers Group will showcase a sparkling collection of diamond solitaires at the Apranje Jewellers’ store in the city. These beautiful Forevermark diamonds are on display from 18^th July to 5^th August, 2019.

Forevermark diamonds are the world’s most carefully selected diamonds while Apranje Jewellers are known for their high quality standards & consistency in designing hallmark jewellery pieces. The solidarity of these two brands have brought about an ideal association to offer elegant diamond solitaires that come with a unique inscription number by Forevermark assuring you that they are the most beautiful, rare and responsibly sourced diamonds.

Gracing the launch was the talented filmstar, Haripriya. Adorned with beautiful Forevermark jewellery, she said, “It is truly a privilege to be present at this exquisite Forevermark diamond showcase exclusively at Apranje Jewellers. A Forevermark diamond is known for its beauty and rarity. Given that less than 1% of the world’s diamonds are eligible to become Forevermark diamonds, makes me feel even more special to wear this beautiful piece of jewellery today.”

Talking about the solitaire show, ­­­ Ambika Narayan, Director, Apranje Jewellers, said, “We, at Apranje Jewellers, are delighted to showcase Forevermark’s unique diamond solitaires at our store. It is important to know where your diamond comes from and Forevermark’s Diamond Grading Card is proof that the diamond you wear, is ethically and responsibly sourced. Through our continuous dedication in creating exquisite jewellery pieces, we promise to provide the best of diamond jewellery for our customers. Our partnership with Forevermark is a testament to our trust and credibility that we maintain with our customers.”

Speaking on the occasion, Mr. Sachin Jain, President, Forevermark India said, “Forevermark is proud to showcase its unique collection of diamond solitaires at Apranje Jewellers, one of the brand’s most valued partners. Our solitaires are simple, elegant, classic, and come in various shapes and sizes. Each of our diamonds go through a stringent selection and grading process and knowing the standards of excellence in fine jewellery and craftsmanship that Apranje Jewellers promises, our customers in Bangalore can take home a brilliant assortment of diamond solitaires set with rare Forevermark diamonds for themselves and their loved ones.”

Forevermark’s collection of diamonds will be on showcase from 18^th July – 05^th August 2019 at Apranje Jewellers, 66 Lavelle Road, Bengaluru. For more information, please call the store on 080 2212 1819.

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription

which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. For details on Forevermark, visitwww.forevermark.com

Avail Cashless Transaction for Insurance through Quickinsure

·       One of the best user-friendly mobile application for Insurance in India

·       Over 5000+ agents registered with Quickinsure

·       Started in 2018 and reached the over 36k users pan India

Press Release

July 2019, Bangalore: Quickinsure Insurance Pvt Ltd has recently crossed over 5000+ registered insurance agents and the response is due to the user-friendly application they have developed. The application is available on Android and IOS with various options of insurance to apply in.

Started in the year 2018, Quickinsure has reached over 36,000 users pan India and aims to explore the market through various user-friendly strategies.

Mr.AnandShrikhande,CEO, Quickinsure said, “We started in 2018 and achieving these numbers is hardwork of the team. Creating is user friendly app was a need of the hour and Quickinsure team has delivered it. Through the application one can easily understand the norms and the process for applying for any kind of insurance. ‘simple is the best’ is what the aim was when the application was in the process of development.”

Quickinsure aims to reach maximum audience and users to avail the insurance services through the simple process.

Website link:www.quickinsure.co.in

Prince Narula’s health in bangalore

Prince Narula’shealth supplement chain Muscle and Strength expands to Bengaluru ~~Fitness experts Vipin Yadav & Robin John were present for the launch“

Bengaluru lndia:Youth icon, TV actor and winner of several reality shows in India including MTV Roadies, MTV Splitsvilla and Big Boss, Prince Narula’shealth supplement retail start-upMuscle and Strength India has expanded to the city of Bengaluru. The new unit of the health supplement chain was opened today at Dr. M.H Marigowda Road .

Social Media sensations and Indian fitness trainers Vipin Yadav & Robin John were the chief guest for the launch of the Muscle and Strength India store. Muscle and Strength lndiais also looking to expand aggressively and plans to open retail outlets through franchisee route in the next 12 months with an investment of Rs 20 crore. The investment would be funded by internal accruals including investments by franchisee owners. ”Not just Indian youth but even senior citizens are now quite serious in maintaining a healthy lifestyle by exercising regularly and getting supplemented by top quality supplements. We are happy to be here in Bengaluru and advocate healthy way to be fit and use genuine health supllements,” said Vipin Yadav & Robin John

According to industry data, lndian dietary supplement market is expected to grow more than 15% (CAGR) in by 2022. The health supplements and nutraceuticals market in India is currently pegged at over $4 billion. "ABengaluru is an important city for us as it has very large population who are serious about health, fitness and bodybuilding. We will provide best, latest and genuine health care supplements to our customers to reach their fitness goals,” Muscle and Strength India Founder Mr.Praveen Chirania said.

Mr.Chirania added that supplements such as protein powders, BCAAs, multivitamins, fat-burners and pre-workout formulations were most popular amongst both male and female consumers. The company has the widest range of fitness supplements and sports nutrition products in India, with over 1000 prodUCtS from 42 + brands. lt also plans to enter into Manufacturing of its

white label product across various supplement categories which will widen its
Portfolio.

Forevermark India hosted the eighth edition of the Forevermark Forum in Bengaluru

BE LIMITLESS
Forevermark India hosted the eighth edition of the Forevermark Forum in Bengaluru

Bengaluru. July 11, 2019: Over the past eight years, Forevermark, the diamond brand from the De Beers Group, has spearheaded an all-encompassing platform, the Forevermark Forum, for all their authorised jewellers, diamantaires and manufacturers from around the world. The goal of the Forum is to bring its partners together to interact, network and exchange insights on Forevermark’s growth and vision for the industry, within a global framework.

This year’s Forum, held from 9^th to 11^th July, 2019, celebrated a new theme: ‘Be Limitless’. Key discussions revolved around diversity in thought, culture, design and innovation. Forevermark, known for the most beautiful, rare and responsibly sourced diamonds, took spectators through an insightful journey of exclusive showcases, comprehensive consumer and retail awareness campaigns, technology breakthroughs for the industry along with expert talks by new visionaries.

Speaking on the occasion, Stephen Lussier, Chairman, Forevermark, said, “As technology, artistry and innovation change rapidly, our perennial goal at Forevermark has been to develop the present, and adapt to the future. Given our De Beers heritage and legacy, this year we embrace the unconventional path, and explore different avenues to being limitless, at the Forum. Our partners will witness unique retail innovations that will enable and empower them to work with the leaders of the industry.”

Sachin Jain, President, Forevermark India, added, “Over the years, the Forevermark Forum has pushed the limits and become a key event for us to strengthen our partnerships and expand our horizons. Inspiring individuals from multiple backgrounds to nurture fresh perspectives, the Forum has remained a key event for leading the diamond industry to new heights. It gives us the opportunity to work closely with our partners and grow our business multi-fold. When we work together, the future is limitless.”

Using interactive displays and retail innovations, Forevermark displayed all its programs for consumers and retailers.

The key highlights showcased at the Forum were:

Diamond Acquisition Study:

Forevermark conducted an extensive nationwide research on the purchasing and consumption habits of people in purchasing diamond jewellery. Over 16,000 people across tier 1, 2, 3 and 4 cities/towns were interviewed about their purchases, revealing data about demand patterns, emerging markets, and milestone occasions for purchase, seasonality and general outlook. This comprehensive study was shared at the forum.

Credential Campaign 2.0:

The first Forevermark Credential campaign showcased to consumers, the benefit of buying a Forevermark diamond. The campaign was a roaring success as it addressed all the concerns of a potential buyer and creating brand awareness by highlighting the differentiating factors of Forevermark. This not only increased trust and loyalty for the brand in the minds of our audience, but also reinforced consumer confidence. With the overwhelming, emotional response the campaign garnered, Forevermark is set to roll-out credentials 2.0- Forevermark's largest campaign yet.

Trends 2019

Forevermark displayed over 2000 designs with four key moods: enigma, on the wave, culture fusion and one of a kind. The prime goal of the Trends collection is to stay abreast of future design styles. Enigma, tells a compelling story about craftsmanship with complex symmetries and labyrinthine constructions. On the Wave embodies all that is remarkable about our planet’s aquatic habits and encapsulates the De Beers Group’s ongoing commitment towards conservation of nature. Culture Fusion pays tribute to the present and the future, with modern yet timeless jewellery that celebrates the adventurous human spirit. One of a kind reframes the traditional definition of femininity with striking forms and directional silhouettes representing the strength of a modern woman.

A nuanced understanding of trends supports the creation of investment pieces that are a mix of classic elegance with contemporary appeal.

Consumer Collections

The Forevermark Bridal Collection: This collection honours all the moments that make a relationship unique. With a selection of classic, timeless rings that enhance the brilliance and beauty of a Forevermark diamond, the collection is available in a range of diamond shapes, each individually selected for their beauty.

Half Carat: The Forevermark Half Carat programme targets the urban woman, set out to achieve her dreams and ambitions. Consumer research proved that half carat isn't just ideal for everyday and regular use, but remains versatile in terms of affordability, design and emotional value.

Tribute: The Forevermark Tribute™ Collection is an assortment of 22 rings featuring multiple Forevermark diamonds in different shapes, set in either white, yellow or rose gold. A statement of individuality, the multi-diamond designs reflect the wearer’s own distinctive qualities, whilst each one of the Forevermark inscribed diamonds included in every piece is unique.

Traditional Setting: Inspired by South India’s rich heritage, the Forevermark Traditional Setting collection features close setting diamond jewellery in yellow and rose gold. This line of diamond jewellery is traditional, yet modern, appealing to young, contemporary women.

Retail Programmes

The Black Label: An exquisite collection of diamonds cut with supreme symmetry and unprecedented accuracy to reflect dazzling light. Available in five shapes, the precision in cutting the gemstone and maintaining this flawless symmetry makes Forevermark Black Label diamonds sparkle like no other.

100 Carat Collection: This basket of 100 rare, one-carat plus Forevermark diamonds is an enduring testament to flawless craftsmanship and beauty that goes beyond the 4cs. This spectacular showcase is on display for three entire weeks at selected Forevermark authorised jewellers.

Exceptionals: A selection of the most exquisite diamonds in the world above 3 carats, this collection comprises of the few diamonds that carry the Forevermark promise. These diamonds are all about Nature’s precious story that took billions of years in the making.

Red Carpet: Everyone wants to see Hollywood icons at their dazzling best at big-ticket events such as the Academy Awards, Golden Globes and the BAFTAs. Each year, Forevermark strives to showcase some of India's finest craftsmanship and talent on an international platform, as celebrities adorn pieces from the collections. The exquisite 2019 collection was displayed at the Forum.

Circle of Trust: A radiant collection of diamond bangles – symbolising love and timelessness. Each diamond set in the bangle of this collection carries the Forevermark promise, with a unique inscription number and identification card bearing the assurance of it being rare and responsibly sourced.

Designer Campaigns

Artemis II: Women, like nature, have always withstood the test of time with grace, beauty and elegance. Like a true commitment, they prevail with every challenge, with unmatched calibre of strength, courage and determination. This unique character of the female species inspired the evolution of Artemis by Bibhu Mohapatra into its next incarnation. Each piece represents a beautiful quality, a characteristic, a trait — encapsulating the true essence of a woman.

The Zanyah™ collection: Forevermark collaborated with India’s most famous couturier, Sabyasachi Mukherjee, for an exclusive collection inspired by the romantic Twenties and the Italian renaissance. True to its name, Zanyah™ meaning unique, is a collection of delicate, enamelled long-drop earrings and vintage-style rings for both men and women, with hand-selected Forevermark diamonds.

Other elements present at the Forum included:

The Diamond Prism: Crafted with glass and steel, this exquisite art installation highlights the beauty of a Forevermark diamond. When a single laser light is passed through the brilliantly cut diamond, it refracts in a multitude of colors.

Social Café: As Forevermark integrated the social world into retail, with the ‘Social Café – an interactive kiosk demonstrated the physicality of a hashtag.

Gamification in Retail: Gaming is a huge trend among millennials to keep them involved and engaged in the product. Over the years, brands have consciously introduced gamification within their retail experience. Forevermark brought three interactive games to the Forum, to demonstrate the unique integration between jewellery and gaming.

Mind Reader:  The science of retail has advanced significantly to involve multiple senses. Today, with special headgear, customers’ brain waves can be mapped to understand their preferences while shopping. Forevermark displayed this revolutionary innovation for the diamond industry.

Tribute Kiosk: The consumer’s needs for versatility and involvement (designing their own look) led to the creation of this kiosk that allows a consumer to create a virtual ring stack – and even place an order for it.

The 2019 Forevermark Forum was attended by key industry influencers, retail chain owners and independent jewellers from the industry.