first time in Bengaluru, an official launch and promotion of Korean packaged food

For the first time in Bengaluru, an official launch and promotion of Korean packaged food and beverage products will be held by Korea trade office, Bengaluru, in association with Spar Hypermarket between 13-15'" September 2019 at Spar Hypermarket, RMZ Galleria. Yelahanaka.

More than 15 Korean food and beverage brands will display their products during the 3 days event with free sampling of these dishes.

Join the event to experience the authentic taste of Korean cuisine directly from South Korea.

This 3-day event will serve as a platform to understand the usage and benefits of authentic Korean dishes and its ingredients such as Black garlic, Ginseng herb, Rice cakes etc. And also treats the Korean food lover’s taste buds to the fullest.

To make it a complete event, there are few new beverage brands with their amazing products such as Natural Aloevera juice, Watermelon drink and Vitamin-C drinks looking for a successful launch of their products in the Indian beverage market.

The dignitaries to witness the inauguration ceremony of the event on 13‘" September include Mr. .............. , The Consulate General of South Korea in India, Mr.Keunhyung Park, The Director General of

Korea Trade Office, Bengaluru, Mr.Rajeev krishnan, MD & CEO of Spar Hypermarket, Mr. Solai Sakthivel, VPFood & Grocery, Spar Hypermarket, Mr. Rajesh Purohit, VP Operations, Spar Hypermarket and Mr.Abhay Singh, Category Head, Spar Hypermarket India.

SPAR Hypermarket is a franchise of the Dutch retail chain SPAR International and is brought to India by Max Hypermarkets, part of the Landmark Group based in Dubai. The company is headquartered in Bangalore and operates 25 stores across 9 locations. SPAR Hypermarket, one of India’s fastestgrowing retail chains, is delighted to be a part of the Korean Food festival and to mark the occasion, SPAR is hosting this event at RMZ galleria, Yelahanka for three days from 13th to 15th September.

SPAR Hypermarket offers customers value offerings in an innovation-led experiential shopping journey. Known for its customer-centric approach, SPAR offers a wholesome assortment of Fruits and Vegetables, Fish & Meat, Staples, Consumer Packaged Goods, Home and Living products, Apparels and international gourmet foods . All this at both offline and online touchpoints covering store, SPAR on wheels, web, mobile app, call & order and more.

Mr. Rajeev Krishnan, SPAR India CEO & MD, said: "Consumers are today exposed to cultures from all over the country and the world. We’ve believe in being inclusive and celebrating Cultures through the products and experiences we offer to customers. We join the Korea Trade Office, Bengaluru to celebrate the Korean Food festival and look forward to celebrating the World at SPAR”

Mr.Arun Vajpayee from A.S.Trade Pvt. Ltd, a New Delhi vendor who is launching 3 new Korean food brands in this event said ”I think this is going to be a historic event in India. It’s a great initiative by KOTRA, South Korean government and Spar Hypermarketand I’m sure that such events and initiatives will go long way and pay dividends to South Korean brands to get inroads in Indian markets”.

Mr.Keunhyung Park, The Director General of Korea T rade Office, Bengaiuru, who i5 the baCkbone of this initiative said "This is the first step in officially introducing the taste and fOOd CU'tUI’ e Of South

Korea in india. We have a long way and such more events to come up across the country to make Korean cuisine familiar among the indian population. Korea trade office with the help of Korean government and with the support of indian government will try to strengthen bOth countries cultural

relationship in such ways along with an aim of strengthening economic relationship”

Post this event, Spar Hypermarket will serve Korean food and beverages in their ’Taste the World’ section and consumers can buy these products anytime at their convenience. Not only the Korean companies participating at this event will make their products available at Spar, from there on, many

' more new Korean brands will be added regularly to this Korean product portfolio.

Bringing awareness among the consumers about the Korean food products is the major motto of this event which in turn serves the purpose as promoting Korean cuisine among the people in Bengaluru.