Customers can now shop for India’s biggest fashion brand at Amazon Fashion; India’s most preferred destination for Fashion.
Bengaluru, 30th July 2019: Max Fashion, India’s most loved value fashion brand for men, women and kids, is now available at Amazon Fashion India, starting 1st August 2019. For the first time in India, customers can find and shop Max Fashion apparel and merchandise on Amazon. Amazon Fashion continues to delight customers across the country by bringing the widest and most loved fashion selections from emerging labels, as well as popular brands. And now added to that elite roster is Max Fashion - a brand known for not just affordable fashion, but also for its global styling and trends. The Max store on Amazon Fashion will launch with the latest selection of seasonal fashion and trends from their Autumn ‘19 collection.
Max Fashion has focused foremost on delivering “fast fashion” at value prices to consumers. It is the only brand that operates on an eight-season calendar, which is almost a quick 45 days per season. The swift stock turnover from the brand ensures that the audiences are delighted with a completely new range, in around just six weeks. The dedicated store front on Amazon Fashion will also reflect the ethos and vibrance that the ‘Max’ brand will bring forward, beginning with their Autumn ’19 collection.
The launch of Max Fashion on Amazon Fashion in India comes from the brand’s view of improving its consumer reach and base. Their aim is to ensure that highly stylized fashion at affordable prices is made available across 100% pin codes, thereby transforming how India shops for fashion. The store will be launched with full-feature apparel selections for men and women - across tops, t-shirts, dresses, jeans, trousers, jackets, and also kid’s apparel. The dedicated Max Fashion brand store will offer over 5000 styles making it the largest ‘single brand’ launches on Amazon Fashion. The launch comes with convenient free-shipping options for all customers. Furthermore, Amazon Prime members will have access to FREE Two-Day shipping, and more, across selections from Max Fashion.
Mr. Mayank Shivam, Director – Category Management, Amazon Fashion India said “We are thrilled to associate with Max Fashion and launch them on Amazon Fashion. Max Fashion is one of the most loved value fashion brands that offers fashion choices for the entire family. It will now be accessible across 100% pin codes in India through Amazon making fashion accessible for everyone. Max Fashion’s presence on Amazon reiterates the brand’s trust in us to deliver an unparalleled shopping experience across the country.”
Mr. Shital Mehta, CEO and Executive Director, Max Fashion India, said, “Max Fashion is India's most loved fashion brand for millennial and young families – because of its core focus on providing "Fast Fashion at amazingly low prices". To pursue our brand vision of democratizing fashion, we always strive to make fashion accessible to maximum customers across India. Amazon, with its unmatched customer experience and reliability, provides us a great opportunity to serve our customers. We are very excited about our partnership with Amazon Fashion, which will help us make fashion more accessible to India.”
To start shopping Max Fashion on Amazon India, visit: www.amazon.in/
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd., an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online, by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. For more information, visit www.amazon.in/aboutus. Join Amazon Newsroom: Twitter | Facebook
About Max
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across Middle East and India. Opening its first store in Middle East in 2004, brand has grown at a phenomenal pace and now has presence across 19 countries. In India, currently it has close to 300 stores with presence across 100+ cities; it has become the biggest fashion brand not only in Middle East, but also in India in the short period of time it has been here.
Max’s brand vision is to “democratize fashion” for the contemporary middle class by offering global fashion trends at an amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazing low prices.
Max is a true Omni-channel brand with first in industry capabilities like “Click & Collect”, “Ship from Store” & “Return to Store”, apart from offering outstanding Online shopping experience through its own maxfashion.in website as well as an engaging app which is enjoyed by millions of consumers.
For more information, visit https://www.maxfashion.in/in/en/
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