Modern Foods, the iconic brand that has pioneered the concept of bread in India

Modern Foods, the iconic brand that has pioneered the concept of bread in India serving the country fresh, aromatic bread for more than half a century, has launched its new and improved health and wellness bread range for health-conscious consumers.

Modern Foods’ latest range includes new & improved superior products of healthy and nutritious bread. These are - 100% Whole Wheat Bread, Hi-Fibre Brown Bread, Whole Wheat with Oats and Flax Seeds.

“Consumers are switching to health and wellness-driven choices. There is a marked consumer shift towards products and services that are perceived to be relatively healthy and enhance people’s sense of physical and mental wellness. We’ve been pioneers in the business of baking bread for more than six decades now and we instinctively understand the changing needs of our customers. To address this evolving need of consumers, we have revamped our product claims. For example, our Oats & Flax bread now boasts to take care of consumer’s 23% daily dietary fibre requirement. We are also collaborating with Ryan Fernando, a leading nutritionist in Bangalore as a nutritional consultant for our health & wellness range,” said Aseem Soni, CEO, Modern Foods.

1. The 100% Whole Wheat Bread is a source of your daily dose of fibre and protein

2. The fibre-rich Hi-Fibre Brown Bread provides with 15% of daily dietary fibre requirements

3.The super Whole Wheat Bread with Oats and Flax bread provides with 23% of daily dietary fibre requirements. Oats and Flax are incredibly nutritious.

The much-loved brand’s strong and steady presence in the Indian market for more than five decades makes it one of India’s most recognised brands. The full range of Modern Foods includes fun concepts like fruity and milk bread targeting kids, white breads for daily use, sandwich bread especially made for holding a good stuffed sandwich without making the bread soggy, health and wellness breads with variety of ingredients and other value-added bakery products such as rusks, cakes, muffins, buns, pavs and cream rolls. Over the years, the brand has pioneered innovative products, such as the Milk Plus bread enriched with calcium, Hi- Fibre Brown bread reinforced with premium wheat fibre and the 100% whole-wheat bread with Oats, Flax , Ragi, among a host of other new innovative products that have taste, nutrition and premium ingredients at their core. 

About Modern Breads

Modern is an iconic brand that pioneered the concept of bread in India. Established in 1965 by the Government of India, as Modern bakeries (India) Limited, Modern was the first branded bread in India. It was the first company to be privatized by the Government of India in 2000, through a divestment to Hindustan Unilever Ltd. (HUL). On September 7th, 2015, Everstone Capital signed a definitive agreement with Hindustan Unilever Limited (HUL) to acquire the brand and business under the “Modern” brand. The brand and business transitioned to the new company in April 2016 and became “Modern Food Enterprises Private Ltd” (MFEL) which is 100% owned by Everstone Capital.

Modern remains one of India’s best recognized brands with a full range of white, sweet, health and wellness breads, as well as value-added bakery products such as rusks, cakes, muffins, buns, pavs and cream rolls. Modern Food’s bread and bakery products are manufactured and marketed nationally through a network of over 18 manufacturing plants and around 80,000 outlets.