Dora visits Bangalore to make Teacher’s Day fun with the Nickelodeon's Gurucool campaign!
Bangalore, 5th September, 2017: Teacher’s Day usually sees the kids celebrating the teachers in their lives for their constant, selfless efforts in a child’s growth and education. However, this year, kids’ favourite channel, Nickelodeon decided to celebrate Teacher’s Day with a fun twist by identifying the ‘guru’ inside every child and making them the heroes.
The present generation of kids are masters of technology, social media and the latest trends. They train their parents and grandparents to use gadgets and social media platforms. Nickelodeon, to amplify the skills of every such Gen Y kid, launched a fun-filled campaign called the ‘Nickelodeon Gurucool’. The campaign saw a range of fun videos encouraging parents and teachers to learn from kids, quirky GIFs and posts on social media. The celebration continued with ‘Motu Patlu in Dragonworld’ movie which saw Motu and Patlu train dragons and encourage kids to be brave.
Nickelodeon took the Teacher’s Day celebrations to schools as well where the children took charge of the classroom and converted it to a fun-filled session with their favorite Nicktoons, Dora and Shiva! Gen Y lingos such as LOL, ROFL; identifying Facebook emoticons etc. were included in the syllabus for the day making it a fun and memorable day for the kids!
About Nickelodeon
Nickelodeon, India’s leading kids’ entertainment brand and part of the Viacom18 Media Pvt. Ltd, is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens - Nick, Sonic, Nick Jr and Nick HD+ with a host of renowned characters like Dora, Spongebob SqauarePants, Motu Patlu and SHIVA amongst others. The Nickelodeon cluster also has an ecosystem that extends beyond television into Consumer Products, on-ground and digital platforms.
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